US Mobile Statistics

Statistics on consumer behavior with mobile devices in the USA. Last updated with market data from May 2013 unless otherwise noted. (To most easily read the table data, turn your phone sideways into landscape mode.)

Americans with their own mobile subscription

239.5 million

Smartphone owners

141.3 million

Non-smartphone mobile users

98.2 million

Mobile Channel Reach

American consumers practically reachable via marketing campaigns based on each mobile channel, as a percentage of all mobile subscribers. (For reasoning see "The Three Pillars of Mobile".) Data updated November 2012.

Channel	Reach
Mobile Apps	54.0%
Mobile Internet	52.1%
Text Messaging	75.9%

Platform Market & Browser Shares

It's important to consider not just market share - the proportions of each device people actually carry - but also browsing share: what fraction of all mobile web browsing comes from each platform. These turn out to be different:

Platform	Market Share	Smartphone Share	Browsing Share
Android	30.9%	52.4%	39.3%
iPhone	23.1%	39.2%	48.6%
Blackberry	2.8%	4.8%	2.1%
Windows Phone/Mobile	1.8%	3.0%	1.1%

As you can see, iPhone users browse the web on their phones more frequently compared to people using other platforms.

References & Sources

• comScore Mobile Subscriber Market Share, May 2013
• comScore Mobile Subscriber Market Share, November 2012
• StatCounter: Top Mobile Operating Systems in the United States

Mobile Web Up makes your existing website mobile friendly. Get a responsive design that looks fantastic on hundreds of smartphones, stays in sync with your main site, is easy for your web team, and nearly future-proof.
Learn more or get started.