US Mobile Statistics
Statistics on consumer behavior with mobile devices in the USA. Last updated with market data from May 2013 unless otherwise noted. (To most easily read the table data, turn your phone sideways into landscape mode.)
- Americans with their own mobile subscription
- 239.5 million
- Smartphone owners
- 141.3 million
- Non-smartphone mobile users
- 98.2 million
Mobile Channel Reach
American consumers practically reachable via marketing campaigns based on each mobile channel, as a percentage of all mobile subscribers. (For reasoning see "The Three Pillars of Mobile".) Data updated November 2012.
Platform Market & Browser Shares
It's important to consider not just market share - the proportions of each device people actually carry - but also browsing share: what fraction of all mobile web browsing comes from each platform. These turn out to be different:
As you can see, iPhone users browse the web on their phones more frequently compared to people using other platforms.